Vol. 19 No. 1 (2025)

Articles

• COVER DAN DAFTAR ISI VOL. 19 NO. 1 MARET 2025

  Jurnal Bisma

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• GREEN ON SCREEN, VALUE IN WALLET: HOW INSTAGRAM DRIVES SUSTAINABLE CONSUMPTION BEHAVIOR

  Tania Monica Potu

  1-14

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• PENGARUH FINANCIAL LITERACY, PEER INFLUENCE, DAN FINTECH PAYMENT TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PADA MAHASISWA PRODI PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO

  Vina St Khotijah, Adam Jehan, Ali Mujahidin, Nur Rohman

  15-24

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• LEVERAGING INITIAL CAPITAL AND INCOME THROUGH HR-DRIVEN INNOVATION: STRENGTHENING HUMAN RESOURCE MANAGEMENT EFFECTIVENESS IN MSMES

  Almas Farah Dinna Dewi, Dea Nova Agustiyaningsih, Handriyono, Isti Fadah

  25-34

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• DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM

  Dicky Andriyanto, Ardhitya Alam Wiguna, Financia Mayasari, Aditya Nizar Al Ardi, Fachmi Resya, Eka Yuniar

  35-44

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• BUSINESS TENURE, OPERATING HOURS, AND COMPETITORS: EFFECTS ON CUSTOMERS AND FINANCIAL IMPLICATIONS

  Oki Prayogi, Uswatun Hasanah, Royen Rivaldo Manalu, Rio Situmorang, Evi Lubis, Kristina Manik

  45-58

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• PERAN CONVIVIALITY DALAM MENDUKUNG TRANSFORMASI DIGITAL (STUDI PADA KOMUNITAS RITEL TRADISIONAL DI BARLINGMASCAKEB)

  Joko Fitra, Eko Wardoyo, Reni Suci Wahyuni

  59-72

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• BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL

  Dea Restika, Maman Sulaeman

  73-83

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• STRATEGI RANTAI PASOK KOMODITAS CABAI RAWIT DI NGABANG MENGGUNAKAN ANALISA STRUKTUR BIAYA LOGISTIK

  AMANDA SANDY ARDILLA, Astrada, Jennifer

  84-94

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