MODEL RANTAI NILAI INDUSTRI KARNAVAL BANYUWANGI MENUJU KEUNGGULAN KOMPARATIF

Abstract

This research focuses on carnival performing arts as the sub-sector of performing arts. Banyuwangi, as one of the regencies in East Java Province, must evaluate its creative industry potential through the value chain to maintain business continuity. The pandemic has decreased the performance of all business sectors, including the creative industry in the performing arts (carnival) sub-sector. The main concern of business recovery should be related to the sustainability of the carnival performing arts sub-sector in the Banyuwangi region. This qualitative research aims to describe and explore the application of value chains and culture in the creative industry in the carnival performing arts sub-sector in Banyuwangi. The study results showed that the Value Chain Sustainability event model in Banyuwangi has five value chains, meaning that the carnival has five values in line with its basic concept. The chain of production, dissemination, exhibition, and consumption are the elements of the potential chain that can be used as a source of comparative advantage to maintain the continuity of the Banyuwangi carnival event.